Coke in a Tin Can: Epitome of Selling
I had a heavy dinner and was walking home with a Tin coke in my hand. Trying to gulp the coke, it struck me that the can is anything but user friendly.
I don’t know whether Coke came up with the Tin Can concept or someone else did but what I couldn’t fathom was how such a design could even be a hit.
How could it be?
No, it is not cheap. Tin coke is more expensive than Pet bottle. Is it better than a pet bottle to carry around? Is it cool or hep to drink Coke from a tin can?
Without googling, the only possible reason that I can think of is to avoid plastics. Hmmm, that sounds quite a plausible reason but I really doubt whether they sold it using that line. Even if that is the case, they still have the PET bottle versions in the stores as well.
So, I am where I started. I didn’t get the answer for my question but something else was reinforced in the Entrepreneur-me.
Market strategists always say how one can sell anything as long as you have a good sales person and a good marketing strategy. Seriously, how true!
If they can sell Coke and more importantly Coke in a TIN CAN, one should be able to sell just about anything.
