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	<title>Bookmemark: The place to be!</title>
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	<link>http://bookmemark.wordpress.com</link>
	<description>Bookmemark (bookmemark.com) is a persono socio bookmarking experience and we the creators are the new kids in the block, ready to bring the roof down. Keep watching this space till we say, 'We did it!'.</description>
	<lastBuildDate>Fri, 22 Aug 2008 04:05:42 +0000</lastBuildDate>
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		<title>Bookmemark: The place to be!</title>
		<link>http://bookmemark.wordpress.com</link>
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			<item>
		<title>Coke in a Tin Can: Epitome of Selling</title>
		<link>http://bookmemark.wordpress.com/2008/08/22/coke-in-tin-can-epitome-of-selling/</link>
		<comments>http://bookmemark.wordpress.com/2008/08/22/coke-in-tin-can-epitome-of-selling/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 03:41:45 +0000</pubDate>
		<dc:creator>shanjam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://bookmemark.wordpress.com/?p=15</guid>
		<description><![CDATA[I had a heavy dinner and was walking home with a Tin coke in my hand. Trying to gulp the coke, it struck me that the can is anything but user friendly.
I don&#8217;t know whether Coke came up with the Tin Can concept or someone else did but what I couldn&#8217;t fathom was how such [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmemark.wordpress.com&blog=3029429&post=15&subd=bookmemark&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p style="text-align:justify;">I had a heavy dinner and was walking home with a Tin coke in my hand. Trying to gulp the coke, it struck me that the can is anything but user friendly.</p>
<p style="text-align:justify;">I don&#8217;t know whether Coke came up with the Tin Can concept or someone else did but what I couldn&#8217;t fathom was how such a design could even be a hit.</p>
<p style="text-align:justify;">How could it be?</p>
<p style="text-align:justify;">No, it is not cheap. Tin coke is more expensive than Pet bottle. Is it better than a pet bottle to carry around? Is it cool or hep to drink Coke from a tin can?</p>
<p style="text-align:justify;">Without googling, the only possible reason that I can think of is to avoid plastics. Hmmm, that sounds quite a plausible reason but I really doubt whether they sold it using that line. Even if that is the case, they still have the PET bottle versions in the stores as well.</p>
<p style="text-align:justify;">So, I am where I started. I didn&#8217;t get the answer for my question but something else was reinforced in the Entrepreneur-me.</p>
<p style="text-align:justify;">Market strategists always say how one can sell anything as long as you have a good sales person and a good marketing strategy. Seriously, how true!</p>
<p style="text-align:justify;">If they can sell Coke and more importantly Coke in a TIN CAN, one should be able to sell just about anything.</p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Shan</media:title>
		</media:content>
	</item>
		<item>
		<title>Waiting game: Anyone game for it?</title>
		<link>http://bookmemark.wordpress.com/2008/08/22/waiting-game-anyone-game-for-it/</link>
		<comments>http://bookmemark.wordpress.com/2008/08/22/waiting-game-anyone-game-for-it/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 03:40:16 +0000</pubDate>
		<dc:creator>shanjam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[frustrations]]></category>
		<category><![CDATA[waiting]]></category>

		<guid isPermaLink="false">http://bookmemark.wordpress.com/?p=13</guid>
		<description><![CDATA[I am just bored and more importantly I am waiting on a few important things.  What better than to talk about it and reduce my frustrations. And yeah, it has also been sometime since I wrote a post. 
Am sure everyone has played this game and am also sure that none of you liked it. It is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmemark.wordpress.com&blog=3029429&post=13&subd=bookmemark&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;"><span>I am just bored and more importantly I am waiti<span>ng</span> on a few important things. </span><span> </span>What better than to talk about it and reduce my frustrations. And yeah, it has also been sometime since I wrote a post. </span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">Am sure everyone has played this game and am also sure that none of you liked it. It is the great reality game called The Waiting Game. </span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">For all serious stuffs such as waiting for a school admission, job interview, business proposals, visa processes, love proposals, or anything remotely important the design of the system is such that you will not have a decision immediately. You just have to HAVE TO undergo the torturous waiting period before you know the decision.</span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">What are the rules of the game not to lose it?</span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">The simple and most important rules of the game are:</span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;text-align:justify;margin:0 0 0 36pt;"><span><span><span style="font-size:small;font-family:Calibri;">1)</span><span style="font-family:&quot;">      </span></span></span><span style="font-size:small;font-family:Calibri;">Do no act on impulse. This is one game where you need to control your impulse action. </span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent:-18pt;text-align:justify;margin:0 0 0 36pt;"><span><span><span style="font-size:small;font-family:Calibri;">2)</span><span style="font-family:&quot;">      </span></span></span><span style="font-size:small;font-family:Calibri;">Do nothing. Just absolutely nothing with anything related to the subject in question.</span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent:-18pt;text-align:justify;margin:0 0 10pt 36pt;"><span><span><span style="font-size:small;font-family:Calibri;">3)</span><span style="font-family:&quot;">      </span></span></span><span style="font-size:small;font-family:Calibri;">If possible, do not think about whatever you are waiting on.</span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;"><span style="font-family:Calibri;">Yeah. Easier said than done. And nothing that you didn’t know!<span>  </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;"><span style="font-family:Calibri;">As much as you and I hate, there is nothing one can do about it. </span><span style="font-family:Wingdings;"><span>L</span></span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;"><span style="font-family:Calibri;">There I wasted 2 minutes of your waiting time. Hooray! All the best with whatever you are waiting for/on.<span>  </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">Whats ha<span><span>ppeni</span></span><span><span>ng</span></span> <span>with <span>Bookmemark</span>? <span>Lotsa</span> interesti<span>ng</span> things.</span> K<span><span>eep</span> waiti<span>ng</span>. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"> </p>
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		<media:content url="" medium="image">
			<media:title type="html">Shan</media:title>
		</media:content>
	</item>
		<item>
		<title>Our New Address in the Blog World!</title>
		<link>http://bookmemark.wordpress.com/2008/06/28/our-new-address-in-the-blog-world/</link>
		<comments>http://bookmemark.wordpress.com/2008/06/28/our-new-address-in-the-blog-world/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 18:07:26 +0000</pubDate>
		<dc:creator>bookmemark</dc:creator>
				<category><![CDATA[Annoucements]]></category>
		<category><![CDATA[annoucement]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[important]]></category>
		<category><![CDATA[welcome]]></category>

		<guid isPermaLink="false">http://bookmemark.wordpress.com/?p=7</guid>
		<description><![CDATA[Giving in to popular requests from our users, we are officially moving our blog from blogspot to wordpress. WordPress is very impressive but quite complex after growing up on Google. Should figure working around this shortly.
Hopefully, this will be a great beginning for us and all our readers. Wish us luck!
Have Fun.. See ya around!
      [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmemark.wordpress.com&blog=3029429&post=7&subd=bookmemark&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Giving in to popular requests from our users, we are officially moving our blog from blogspot to wordpress. WordPress is very impressive but quite complex after growing up on Google. Should figure working around this shortly.</p>
<p>Hopefully, this will be a great beginning for us and all our readers. Wish us luck!</p>
<p>Have Fun.. See ya around!</p>
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